Free live webinar · 60 minutes
Your customers are asking AI who to trust and who to hire. This practical, lively session breaks down how AI decides which businesses to surface — and what actually moves the needle on your visibility.
Who's the most trusted firm I should hire for this?
Based on expertise, reviews, and coverage across the web, a few names come up again and again:
The new question isn't whether you rank. It's whether you're the answer.
AI is changing how customers find, compare, and decide which businesses to trust. If you haven't kept up, your brand is missing valuable opportunities.
In this practical and lively session, we'll break down how AI evaluates and recommends businesses, which parts of your digital presence have the greatest impact on visibility and credibility, and how to use AI more effectively behind the scenes.
You'll leave with a clear path to understanding where your brand stands today and what you can do next to compete in today's AI-driven market.
Customers don't just search Google anymore. They ask AI tools: Who's the best? Who should I hire? Which company should I trust? We'll look at what that shift means, how GEO/AEO fits alongside traditional SEO, and why being findable and chosen is about more than ranking in a list.
Visibility isn't one tactic. Your website foundation, content, search presence, social activity, reviews, and PR work together to shape whether AI can find, understand, and recommend you. We'll cover the foundational elements and how an AI Visibility Score shows where you stand.
Your website and content give search engines — and increasingly AI platforms — something to find, understand, and use. We'll discuss why real customer problems matter alongside keywords, how structure affects discoverability, the power of consistency, and why simply generating more AI content isn't the answer.
What you say about your own business is only part of the plan. AI gathers signals from across the wider ecosystem — earned media, expert commentary, thought leadership, industry publications, reviews, and communities. We'll explore how those signals reinforce your credibility, and why genuine authority beats chasing any single algorithm.
Despite the headlines, AI won't replace research-driven strategy and thoughtful implementation. We'll zoom out on how to use AI more intelligently across your organization while continuing to invest in the fundamentals that build visibility, credibility, and real customer relationships.
Know your starting point
Most businesses have no idea whether AI can find, understand, or recommend them. We'll introduce the idea of an AI Visibility Score — a clear way to benchmark your presence and see exactly what to improve next.
Save my seatMeet your panel
Marketing, PR, and AI strategy leaders on getting your brand found and chosen.
Founder, Chief Strategist & Research Analyst, Clarion Blue
Ashley is the founder and CEO of Clarion Blue, a research and data-led marketing agency in Colorado. Clarion Blue specializes in audience intelligence, using AI-driven research platforms years before AI became an everyday tool. When people stopped scrolling for answers and started asking for them, customer awareness changed completely — and Clarion Blue helps clients understand AI visibility and the practical moves that improve discoverability by LLMs.
Co-Founder & Chief Alchemist, Vigilante PR
Melissa is a communications strategist with nearly 20 years of experience helping companies turn complex ideas into credible, compelling stories. Her work has spanned major shifts in search, enterprise AI and emerging technology, with coverage in CNN, The Wall Street Journal and hundreds of other outlets. Today, she helps brands understand how earned media, authority and strategic content shape visibility in an AI-driven world.
President, INO Solutions
Michael Lands is President of INO Solutions, where he helps technical founders and CEOs of physical products companies turn spec sheets into sales and a marketing engine that drives growth.
Save your seat
Free and live on Zoom. Register below and we'll email your personal join link. Can't make it live? Register anyway and we'll send you the recording.
100% Free · Live Webinar
Reserve your spot for a practical hour on building brand authority — and walk away knowing your next move.